Race Director


Welcome Event Planners, Race and Event Directors and anyone else wanting to get your message out to our online community. We are proud to have survived and thrived for over 10 years in business and we THANK all the many clients who have shared our vision and success over the years. Whether your event is new, established, recently revamped or updated, small with under 200 participants or larger with registrations in the thousands…..we can help. If you have never used our services, ask yourself why not? Try us out for a change, you might be surprised by the results.

Our list of satisfied clients continues to grow:

Local events in the GTA such as the Parkinson Super Hero Run, the Spring Run Off, Waterfront 10k and Scotia Bank Toronto Waterfront Marathon organized by the Canada Running Series, Tour for Kids Cycling Ride, the new Becel Run for Heart, the Monster Dash, Midnite Run and Toronto Corporate Run organized by Good Times Running. New in 2016 we added the Goodlife Fitness Toronto Marathon Race Weekend as a significant advertiser, and some smaller, niche event properties like Polar Rush, a winter run and fun time for the whole family.

Regionally and across the province our clients include the oldest race in North America, Hamilton’s Around the Bay Road Race, the Niagara Falls, Waterloo and Prince Edward County Marathons and off-the-wall events like Mud Hero, Muddmoiselle, Bad Ass Dash and Metcon Blu Obstacle races.

Nationally, we count events such as the Run for L’Arche in Calgary, the Montreal, Calgary, Vancouver and Quebec City Marathons and Canada’s largest cycling fundraiser the Ride to Conquer Cancer.

USA races and events keep turning to us as their trusted partner, the Cleveland Marathon and Gasparilla Distance Classic in Tampa have been using our services for over 13 years, with newer events joining such as the Pittsburgh, Fort Lauderdale, Detroit, Rochester and Flying Pig (Cincinnati) Marathons. Half Marathons have become popular destination races and Orlando, Key West and

Our specialty has been cost effective, targeted advertising for races and events of all sizes, covering more than just running too! Generation Active members include walkers, triathletes, mud and obstacle participants, adventure racing and cyclists. Did you know that most “runners” participate in other events? All triathletes are both runners and cyclists!