Cycling: Sears National Kids Cancer Ride - Day 3

Friday, June 06, 2008 - 07:44 PM

This Foundation has a unique funding model: Event costs are covered by event registration fees and corporate sponsors: Volunteers are the power behind the event. This unusual model allows for 100% of donations to flow directly to childhood cancer charities supported, including research, transition and survivorship and transition and research.

You may have noticed that our cycling uniforms are pretty impressive — that’s because they are! We are dressed in red and chocolate brown, with numerous fine details: a gold ribbon is symbolic of childhood cancer; links across the chest represent us being linked in life as friends; cities emblazon the shoulders, and the corporate sponsors who give so generously are adorned on the back. The jersey represents both National languages: English and French. The brainchild of this design, and all the foundation logos and artwork are two of the co-founders, Scott Graham and Fredrik Carlberg, co-founders of the Foundation and owners of The Boomerang Group Incorporated.


Al Jeffries,
National Rider